Brand Guide
A comprehensive visual and verbal identity system for Attuniq — the AI scenario training and assessment platform.
Version 1.0 — March 2026
A comprehensive visual and verbal identity system for Attuniq — the AI scenario training and assessment platform.
Attuniq = Attune + Unique. To attune is to calibrate, to listen, to align. Every learner's journey is unique — shaped by their context, sector, and growth.
To replace guesswork with evidence in human skills development — giving every learner realistic practice, defensible assessment, and a clear path forward.
"From practice to proven performance."
Realistic Practice · Defensible Assessment · Mentor-Grade Feedback · Progress Over Time · Governance-Ready
The Attuniq wordmark is set in Plus Jakarta Sans Bold, lowercase, with the dot on the "i" rendered in Primary Teal — the signal moment. The letterforms combine geometric precision with soft rounded terminals, embodying calibration with empathy.
A clinical, trust-building palette. Calm neutrals dominate; teal activates; traffic lights carry meaning.
Inter is our primary typeface — designed for screens, optimised for legibility, open-source.
Semibold 600 — Headings, card titles, CTAs, key metrics
Medium 500 — Labels, navigation, table headers, sub-headings
Regular 400 — Body text, descriptions, long-form content
Clear. Calm. Competent. Lead with outcomes and evidence, not hype.
Real people in real contexts. No robots, no sci-fi, no abstract tech imagery.
Show people where skills matter: clinics, classrooms, call centres, job interviews. Diverse representation across age, ethnicity, culture, gender, and ability. Candid over posed. Warm, natural lighting.
Clean line icons with rounded terminals. 1.5px stroke weight. 24×24px base grid. Outlined by default; filled for active/selected states. Recommended sets: Phosphor Icons (Light) or Lucide.
The traffic light feedback card is Attuniq's signature UI element.
How Attuniq looks in the real world.
Realistic scenario training with rubric-aligned assessment for healthcare, education, and workforce readiness.
Organisations invest in soft skills training but can't prove it works. Attuniq closes that loop.
WCAG 2.1 AA compliance is a core brand requirement, not an afterthought.
Colour must never be the only means of conveying information. Every traffic light indicator is paired with a text label, an icon or shape, and a consistent position — ensuring full comprehension regardless of colour perception.
Focus indicators on all interactive elements · 44×44px minimum touch targets · Descriptive alt text · Sequential heading hierarchy · prefers-reduced-motion support · ARIA labels · Full keyboard navigation · Language declarations